Although we’re quite fond of certain traditions, we don’t consider ourselves a traditional agency. We are rather a full-service branding agency. So we’d like you to think of us as your own personal design and branding department. A useful extension to your business. A slightly eccentric bunch or creatives with collective industry experience, comprising of specialists in various disciplines, that all work hand in hand to produce outstanding results in good time.
In 2008, Brand Central was born out of a passion for branding, a love for design, and a desire to make the world of marketing and advertising a more beautiful space
So we’d like you to think of us as your own personal design and branding department.
We work closely with a number of similar companies and creatives, so that we can offer a wider range of quality services to our clients.
In the days when just about everything was transported in wooden barrels or kegs, branding irons or stamps were used to distinguish a supplier’s merchandise from their competitors. Branding in the modern day and age, with all the new media, is evolving and will continue to, because the marketplace is so diverse and dynamic. But the basic concept remains the same.
You want your brand to stand out and be recognized in the consumer’s eye, mind and heart.
A solid logo and strong corporate ID are a great place to start, but there is so much more to branding than a company’s logo. There is a vast array of factors contributing to how your company is perceived by the public or consumer. There are emotional and subconscious attributes. Senses come into play, making it about the experience. A company’s brand is like a person’s reputation that can be good or bad and it’s impacted by your corporate image and the advertising campaigns you run through to the uniform worn by your staff and even the personality of your staff members themselves. Whether your business is just beginning or well established, it still has a brand to build and everything your company does say something about who you are and the way you do business.
In today’s fiercely competitive and ever-changing marketplace, marketing and branding should form part of every business’ ongoing operations.
‘What our clients say’
Professional, quick, and a pleasure to deal with. That is what comes to mind when I think of Brand Central. James is patient and obliging with my constant requests for quotes, prices and ideas and the quality of work is top notch.
National Marketing Manager, Pam Golding Franchise Services
I have had the pleasure of working with James where he demonstrated his depth of branding experience and his understanding of clients’ specific brand challenges. He is approachable and dependable and I highly recommend him.